About Us

Whether you’re laying the foundation, building a high-ticket program, or scaling for impact, we have the package to help you grow.

About Us

Whether you’re laying the foundation, building a high-ticket program, or scaling for impact, we have the package to help you grow.

Meet the Team

Two skill sets. One mission.

We help established coaches, consultants and service-based businesses turn hard-won expertise into offers that actually sell. Kylie shapes the offer and the client experience. Liam builds the systems that deliver it at scale. Together, we turn ideas into income with clear strategy and dependable automation.

Why we started

We kept meeting brilliant business owners who were stuck in time-for-money work, posting on social without steady results, and juggling tools that did not talk to each other. The Online Edge exists to fix that. You bring the expertise. We bring sharp positioning, thoughtful product design and rock-solid systems, so you can launch, sell and fulfil without chaos.

Kylie Anderson

Business Strategist and

Launch Specialist

Meet Kylie

Kylie Anderson, seven-figure online business strategist and award-winning coach

Kylie is your product and positioning partner. She turns messy expertise into clear, outcome-driven offers that sell. Clients have delivered five and six-figure launches and moved from exhausting 1:1 work to thriving group programmes. As Founder of Iconic Wealth for Women, with 15+ years in corporate sales and marketing, she built a seven-figure online business and now helps coaches scale with high-ticket programmes and courses. Her mission is to empower one million women to achieve financial independence.

What to Expect

  • No-BS coaching. Direct feedback, big-picture thinking, results first.

  • Straight talk. Clear, practical guidance that keeps you moving fast.

  • Offer leadership. Offer design, positioning and pricing, client journey, content angles, and human launches that convert

“I’m not in the business of half-baked success stories. I want you to be my next jaw-dropping case study.”

Liam Barry

Automation and

AI Specialist

Meet Liam

Liam Barry, AI and automation specialist

Liam is your systems and automation engineer. With 18 years building high-performance systems for global brands like Honda and Dyson, he turns chaos into streamlined, scalable operations that save hours and lift profit. His background spans automotive simulation and process optimisation, including work with Honda, Dyson and Rivian. Over the last decade he has perfected the systems that remove bottlenecks and free up time. Now he helps business owners simplify, scale and reclaim their days with smart tech, clean processes and effective outsourcing, so they can focus on growth and family.

What Liam leads on:

  • CRM setup and optimisation in The Online Edge system

  • Automated funnels, lead capture and follow-up

  • Payments, onboarding and delivery workflows

  • Data, tracking and performance dashboards

  • AI and automation that remove bottlenecks

“I’ve spent two decades fixing broken systems. If it’s wasting time or leaking money, I’ll find it and fix it, so you can get back to scaling.”

How our strengths work together

  • Strategy + systems. Kylie defines the value and journey. Liam maps, builds and automates it end to end.

  • Clarity + scale. Offers are simple to sell, then engineered to run smoothly at volume.

  • Creative + analytical. Messaging that resonates, backed by data and reliable delivery.

  • Personal touch + automation. Clients feel looked after while your operations run on rails.

The Online Edge Framework

Our shared work, including our book, comes from a simple belief: service-based business owners deserve a straighter path to scalable revenue. We have combined Kylie’s offer strategy with Liam’s systems engineering to create The Online Edge Framework. It guides you to turn your knowledge into online programmes that generate recurring revenue, deliver real value and transform the way you do business.

In practice, that means:

  • Packaging your expertise into a clear, high-value programme

  • Building the funnel, CRM and automations to capture, nurture and convert

  • Setting up payment, onboarding and delivery so clients glide through

  • Tracking what matters, improving every month and scaling with confidence

Are you ready to take the leap? Let’s get started.

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